Our Process dMark's Holistic Approach to Digital Marketing 

Strategic Planning

Before embarking on your digital journey, opening a social media account or building a website, it is critical to develop an Integrated Digital Marketing Plan that takes into consideration your specific business needs, objectives and constraints. 

In this phase, we will thoroughly analyze your business to determine which platforms and services your business requires and will then present you with an Integrated Strategic Digital Marketing Plan,which may include one or more of the following: 
  • Social media plan
  • Content plan
  • Email marketing plan
  • Blogging plan
  • SEO and PPC campaigns
  •  Website structure

Implementation

Once the strategic plan is reviewed and approved, we implement the following:

Website: Develop a marketable website using the platform that best answers your needs and objectives: WordPress, Weebly...

Social Media: Set-up and launch your Social Media platforms: Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube...
Managing contests and promoting your pages, effective use of geo-targeting for local reach

Email Marketing: Set-up your email marketing platform, the template for your newsletter and blog, and then proceed to integrate it into your website. Automate email delivery.

Other Services: We can also help you setup your blog, initiate digital press releases, perform a search engine optimization (SEO), implement a Pay Per Click (PPC) campaign, or create your corporate identity (Logo, stationary, business cards...) and branding (images, cover photos...)

Maintenance & Monitoring 

Once the initial setup is complete, our maintenance and monitoring services include the following:
  • Manage your social media platforms and your email campaigns
  • Provide scheduled content for the social media platforms
  • Periodically update your website depending on the marketing activities
  • Monitor performance through industry recognized metric and adjust campaigns accordingly

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